THE EQUS GOLF STORY - CHAPTER 4 - JEFF SHEETS GOLF
My initial encounter with Jeff Sheets was in Las Vegas. Anticipating a really fun weekend, I grabbed my wallet, stopped by the ATM then headed to the airport. What a surprise was in wait. Airport to hotel, three hours of technical discussions followed by a return trip to the airport. No gambling, no casinos, no pools or clubs, just business. Wow, what a stark introduction to what it would really take to complete this project. I don’t usually go to Las Vegas to talk with engineers or golf club designers but in November of 2010, that’s what I did. That day I gambled with the most precious thing in my life, time, and I was all in.
I can’t say enough nice things about Jeff. As a standout club designer, with over 20 patents, master club-fitter, facilitator and manufacturer’s liaison he provided unparalleled guidance, expertise, historical perspective and experience that was priceless. His referrals for engineering, modeling, prototypes and manufacturing made my job more a facilitator than club designer.
Best known for orchestrating the product line of the Hogan re-launch in 1999 via the development of the Apex and Apex Plus irons, Jeff also provided over 500 golf club designs while working with other major OEMs since the technological boom of the new millennia.
He has designed clubs for Nick Faldo, Lee Janzen, Dave Stockton, Payne Stewart, Lanny Wadkins and holds several patents with Lee Trevino. It is also notable that Jeff built the first metal driver that Arnold Palmer ever put into play in a PGA Tournament (Arnie opened with a 66 in Palm Springs against the 'flat bellies' that day in 1992).
Most recently Sheets' work can be appreciated through products like the Brainstorm Golf Happy Putters, Knuth Golf High Heat drivers, Scor wedges and now, EQUS Golf irons.
© EQUSGolf 2016
Also in Story
THE EQUS GOLF STORY - CHAPTER 19 – MOMENTUM
“The strength or force gained by motion or by a series of events.”
Regaining momentum after a nine month hiatus was difficult at best. To break the boredom and monotony of the standard micro-management, of a newly acquired heart, was a challenge. Momentum is a fleeting force. We had it, we lost it and just like that the outcome to our iron development project was in jeopardy.
