THE EQUS GOLF STORY - CHAPTER 3 - KNOWING NOT
Having contacted multiple golf club designers to discuss my proposal for a single length set of irons, it became glaringly evident that this type of project was not mainstream. All but one golf club designer felt my project was folly as it had failed in the past, and was sure to fail again. A startup golf club manufacturer without experience, credentials or expertise could not compete or provide the R and D necessary to complete this task.
In medicine, proceeding with the treatment of any patient required meticulous care and planning. Unrelated to the numerous years of education, training and testing required to even be allowed to “step inside the door,” one observation became abundantly evident. One of your greatest assets is, knowing what you don’t know.
Guessing was not an option, assuming meant taking a risk, the only approach that proved indispensable was asking for insight and searching for answers you did not know. There was no room for cavalier thoughts or impulsive actions. Objective rational decisions ruled the day. It was with this demeanor, that I carried through in my quest to ultimately develop and manufacture a product that reflected these core values.
Knowing what I didn’t know, I set off to find the experience, credentials and expertise that would ultimately insure my success. Knowledge was everywhere, often inaccessible, but sometimes hidden in plain sight. That’s when I met Jeff Sheets.
© EQUSGolf 2016
Also in Story
THE EQUS GOLF STORY - CHAPTER 19 – MOMENTUM
“The strength or force gained by motion or by a series of events.”
Regaining momentum after a nine month hiatus was difficult at best. To break the boredom and monotony of the standard micro-management, of a newly acquired heart, was a challenge. Momentum is a fleeting force. We had it, we lost it and just like that the outcome to our iron development project was in jeopardy.
